Name
From Insight to Action: Using Analytics and Benchmarking in Fundraising Strategy
Track
Analytics
Description
In this session, we'll review key fundraising metrics from a changing donor landscape and discuss the ways in which organizations of any size can use data to create actionable fundraising strategies. Paige Grainger from Blackbaud Target Analytics will provide industry insights from donorCentrics Collaborative Benchmarking and John Wilburn from the National Park Foundation will share how his organization has used analytics and benchmarking to drive fundraising strategy.

Please note that all functionality discussed in this session may not be available for every region. Contact your local sales representative for any questions or guidance.
Region
USA and Other Countries
Date
Wednesday, October 7, 2020
Time
12:30 PM - 1:00 PM (EDT)

TARGET AUDIENCE

Organization Type
Arts & Cultural Organizations, Higher Education Institutions, Nonprofit Organizations, Faith Communities, K-12 Schools
Solution Focus
Fundraising, Direct Marketing, Performance Analysis and Benchmarking, Marketing
Job Role/Function
Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Marketing Staff, Executive Director
Blackbaud Solutions
Performance Analysis and Benchmarking, Direct Marketing Analytics
Knowledge Level
Intermediate: 1-3 years of experience with the topic/product: comfortable with basic functions; looking to dive deeper