The data is in: The coronavirus has changed how people think about attending and engaging with cultural organizations. From implementing new safety measures on site to exploring new methods of engaging with audiences online, nearly every aspect of operations within these trusted institutions has been impacted by the pandemic. But this doesn’t mean cultural entities are unprepared to tackle these challenges! In this keynote session, organizations will learn how to leverage cultural organization superpowers by delving into data on the unique strengths that set the field apart. Colleen Dilenschneider of IMPACTS Experience will share the industry’s most contemporary, relevant research on the top audience engagement trends in a pandemic-impacted world and arm attendees with the information needed to adapt to changes in 2021 and beyond. *Specific trends covered are subject to change depending upon the most relevant findings in the data at the time of the presentation.