Name
Winning Back Lapsed Donors—Not Just Hoping for the Best
Track
Marketing & Engagement
Description
While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place. In this session, we will discuss leveraging data quality and strategic communication to increase the win-back rate as well as how to identify those donors most likely to re-engage.
Region
USA and Other Countries
Date
Thursday, October 8, 2020
Time
1:00 PM - 1:50 PM (EDT)

TARGET AUDIENCE

Organization Type
Arts & Cultural Organizations, Faith Communities, Foundations, Healthcare Organizations, Higher Education Institutions, Individual Change Agents, K-12 Schools, Nonprofit Organizations
Solution Focus
Advocacy, Data Enrichment Services, Direct Marketing, Fundraising, Marketing, Modeling & Prospect Research
Job Role/Function
Consultant, Database Admin/IS Professional, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff, Program Management/Service Delivery, Program Officer/Staff
Knowledge Level
Basic: 0-1 years of experience with the topic/product; looking for a basic introduction