Winning Back Lapsed Donors—Not Just Hoping for the Best
Marketing & Engagement
While lapsed donors are inevitable, there are strategies you can use to both reacquire them and prevent attrition in the first place. In this session, we will discuss leveraging data quality and strategic communication to increase the win-back rate as well as how to identify those donors most likely to re-engage.
Arts & Cultural Organizations, Faith Communities, Foundations, Healthcare Organizations, Higher Education Institutions, Individual Change Agents, K-12 Schools, Nonprofit Organizations
Advocacy, Data Enrichment Services, Direct Marketing, Fundraising, Marketing, Modeling & Prospect Research
Consultant, Database Admin/IS Professional, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff, Program Management/Service Delivery, Program Officer/Staff
Basic: 0-1 years of experience with the topic/product; looking for a basic introduction