Name
Embracing Digital Transformation for Marketing
Track
Nonprofits
Description
Nonprofit professionals tend to use the terms "communication," "marketing," and "engagement" interchangeably, but in reality, these mean very different things. The long-term value of practical engagement programs dwarfs the results of communication or marketing. Let's look at what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. This aspect of digital transformation is long overdue in the nonprofit sector, and the opportunities for creative, forward-thinking organizations are endless.
Region
USA and Other Countries
Date
Tuesday, October 6, 2020
Time
1:45 PM - 2:15 PM (EDT)

TARGET AUDIENCE

Organization Type
Nonprofit Organizations
Solution Focus
Advocacy, Direct Marketing, Fundraising, Marketing, Peer-to-Peer Fundraising, Performance Analysis and Benchmarking
Job Role/Function
Board Member, CEO/President, Consultant, Director of Development/Advancement, Director of Marketing, IT
Knowledge Level
Advanced: 3+ years of experience with the topic/product; well-versed in all functions‚ looking to learn complexities and new trends