Name
Guided Fundraising: A Recipe for Data Driven Multi-Channel Fundraising
Track
Higher Education
Description
Traditional phone solicitation programs have become ineffective at reaching supporters, and institutions are struggling to capture and retain new donors. Blackbaud Guided Fundraising is a brand new cloud fundraising solution designed specifically for annual giving programs, giving donors the multi-channel, personalized giving experience they expect. Learn how Gonzaga University leveraged Guided Fundraising to take their multi-channel efforts to the next level, connecting with donors across phone, email, direct mail, and text message, all through one easy-to-use platform.

Please note that all functionality discussed in this session may not be available for every region. Contact your local sales representative for any questions or guidance.
Region
USA and Other Countries
Date
Wednesday, October 7, 2020
Time
1:15 PM - 1:45 PM (EDT)

TARGET AUDIENCE

Organization Type
Higher Education Institutions
Solution Focus
Direct Marketing, Fundraising, Performance Analysis and Benchmarking
Job Role/Function
Development/Advancement Staff, Director of Development/Advancement
Blackbaud Solutions
Blackbaud Guided Fundraising
Knowledge Level
Basic: 0-1 years of experience with the topic/product; looking for a basic introduction