Direct Marketing in a Pandemic: How to Survive and Thrive
Fundraising through direct marketing is a dynamic field that was already moving toward a disruption pre-pandemic. For years, we watched the effectiveness of phone marketing decline and other new channels emerge in its place. How has the pandemic impacted what we know about direct marketing and channel effectiveness? What will it look like in the future? In this session, we will outline the superpowers of each channel and discuss how they are manifesting in a pandemic environment.