Name
Direct Marketing in a Pandemic: How to Survive and Thrive
Track
Higher Education
Description
Fundraising through direct marketing is a dynamic field that was already moving toward a disruption pre-pandemic. For years, we watched the effectiveness of phone marketing decline and other new channels emerge in its place. How has the pandemic impacted what we know about direct marketing and channel effectiveness? What will it look like in the future? In this session, we will outline the superpowers of each channel and discuss how they are manifesting in a pandemic environment.

Please note that all functionality discussed in this session may not be available for every region. Contact your local sales representative for any questions or guidance.
Region
USA and Other Countries
Date
Wednesday, October 7, 2020
Time
1:15 PM - 1:45 PM (EDT)

TARGET AUDIENCE

Organization Type
Higher Education Institutions
Solution Focus
Fundraising, Marketing, Direct Marketing, Modeling & Prospect Research
Job Role/Function
Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Executive Director, Marketing Staff
Blackbaud Solutions
Blackbaud Guided Fundraising, Blackbaud Fundraiser Performance Management