AI for Fundraising: How to start with machine learning
Machine learning and AI is driving change across our society and charities are no exception. This session explores the enormous potential of these technologies to revolutionise fundraising. With case studies from early adopters and thought leaders in the field, Tim will outline current propensity modelling techniques, explore how machine learning can outperform traditional fundraising methods in everything from individual giving through the major giving and gifts-in-will, and step through how to get started with this game-changing technology. A must see session for any fundraiser with an interest in using data to improve their results.