As 2020’s many grassroots efforts have spotlighted, individuals are engaging in the causes they care about in new ways. How can nonprofit organizations keep up with this evolving supporter base? Digital communications, when used to fulfill supporters’ needs, can become the most powerful weapon that fundraisers have ever had to grow giving. In this session, Jen Shang will share research-backed insight into the ways digital communication can reinvent the future of donor acquisition and retention.