Name
Five in 30: The Five Best Ways to Optimize Online Donation Pages
Track
Healthcare
Description
Recent benchmark studies show that the average main donation form conversion rate is 17%. That means that more than four in every five donation form visitors leave without completing their donation. Digital adoption and transformation have changed users’ perceptions of the eCommerce experience—and it’s time for online donation pages to catch up. See the five major optimization trends that healthcare organizations are using to boost conversion.

Please note that all functionality discussed in this session may not be available for every region. Contact your local sales representative for any questions or guidance.
Region
USA and Other Countries
Date
Tuesday, October 6, 2020
Time
1:45 PM - 2:15 PM (EDT)

TARGET AUDIENCE

Organization Type
Nonprofit Organizations, Healthcare Organizations
Solution Focus
Fundraising, Direct Marketing, Marketing
Job Role/Function
CEO/President, Consultant, Development/Advancement Staff, Director of Development/Advancement, Director of Marketing, Marketing Staff
Blackbaud Solutions
Blackbaud Luminate Online
Knowledge Level
Advanced: 3+ years of experience with the topic/product; well-versed in all functions‚ looking to learn complexities and new trends