I don't like SPAM! Tips to manage an engaged email list with Blackbaud Luminate Online
During this session, Will Hull will discuss why engagement is the most important metric for your email marketing program and explore innovative techniques to keep your email list opening, clicking and engaged. We will cover the technical steps you can take to help improve deliverability and explore the role of Email Service Providers in delivery. You’ll leave the session with new ideas for engagement and segmentation along with the technical knowledge needed to prevent your messages from ending up in the SPAM box/Junk Mail folder.
Fundraising & Marketing
Development / Advancement, IT
Fundraising, Marketing, Performance Analysis and Benchmarking
Blackbaud Luminate Advocacy™, Blackbaud Luminate Online®, Blackbaud NetCommunity™, Blackbaud Online Express™, Blackbaud Target Analytics®, Blackbaud TeamRaiser®
Basic: 0-1 years of experience with the topic/product; looking for a basic introduction, Intermediate: 1-3 years of experience with the topic/product; comfortable with basic functions; looking to dive deeper