Managing an Engaged Email List with Blackbaud Luminate Online

During this session, Will Hull will discuss why engagement is the most important metric for your email marketing program. You'll explore innovative techniques to keep your email list opening, clicking, and engaged. We will cover the technical steps you can take to help improve deliverability and explore the role of email service providers in delivery. You’ll leave the session with new ideas for engagement and segmentation along with the technical knowledge needed to prevent your messages from ending up in the SPAM box/Junk Mail folder.

Thursday, October 14, 2021
3:00 PM - 3:45 PM (EDT)
Fundraising & Marketing
Organization Type (dont use)
Nonprofit Organizations
Job Type
Development / Advancement, IT
Solution Focus
Fundraising, Marketing, Performance Analysis and Benchmarking
Blackbaud Solutions
Blackbaud Luminate Advocacy™, Blackbaud Luminate Online®, Blackbaud NetCommunity™, Blackbaud Online Express™, Blackbaud Target Analytics®, Blackbaud TeamRaiser®
Knowledge Level
Beginner, Intermediate