Name
The Art of Communicating the Soul of Your Organization
Description
The work of any nonprofit is layered and complicated, but at the heart of that work is an organization's soul. The most effective communication strategy taps into that soul, understanding the connections within it and creating content that comes alive in a unique way for each individual as they consume it.

This session will help participants dissect their organization's mission, understand their varied constituents and their value proposition to each, before developing a content strategy that will communicate their organization's soul in a way that will generate more revenue and clarify mission to future constituents.
Time
(EDT)
Organization Type
Faith Communities, Foundations, Healthcare Organizations, Higher Education Institutions, K-12 Schools, Nonprofit Organizations
Track
K–12
Job Type
Admissions / Enrollment, Board, Development / Advancement
Solution Focus
Advocacy, Fundraising, Marketing
Knowledge Level
Intermediate: 1-3 years of experience with the topic/product; comfortable with basic functions; looking to dive deeper