The art of fundraising encompasses communication, passion, and information. Knowing what prospects to engage and when combines all of these elements. It can be a challenge for frontline fundraising staff to be open to using a system to inform decision making. Using the accessible elements of Blackbaud Fundraiser Performance Management helps us to convince fundraisers to incorporate the solution into their routine work. This session will share the tips that have worked using Blackbaud Fundraiser Performance Management over the last nine years.