Essential Building Blocks of Strong Sustainer Programs

Too often, sustained giving programs are constructed without key building blocks in place to retain and recapture sustainers. Insufficient reporting, lack of timely communications, and poor user experience lead to missed opportunitiesā€”resulting in cancellations, decreased retention rates, and lowered lifetime values. This session will cover how to build a strong framework for a thriving sustainer program in Blackbaud Luminate Online. You'll learn how to track essential KPIs, increase email automation, deliver more timely communications, identify failed payments, and improve the sustainer experience. With these key building blocks in place, you can accelerate the growth of your sustained giving program.

Thursday, October 14, 2021
12:00 PM - 12:45 PM (EDT)
Fundraising & Marketing
Organization Type (dont use)
Faith Communities, Healthcare Organizations, Higher Education Institutions, K-12 Schools, Nonprofit Organizations, Arts & Cultural Organizations
Job Type
Development / Advancement
Solution Focus
Direct Marketing, Fundraising, Marketing, Performance Analysis and Benchmarking
Blackbaud Solutions
Blackbaud Luminate OnlineĀ®
Knowledge Level
Beginner, Intermediate