SUPER SESSION: Run It Like a Business: For-Profit Ideas for Nonprofits

Love or hate the phrase, the arts ARE a business, a $763B sector serving almost every county nationwide. Today, battered arts institutions are reemerging from dark stages and galleries, rebounding from one of the highest unemployment rates, and confronting centuries of systemic discrimination. The solutions are right before our eyes though. Volumes of data from the for-profit sector demonstrate how to achieve success across customer engagement, technology and media, and brand relevance. Running arts organizations like a business isn’t unwitting board speak; it’s essential to revitalize this critical economic engine and better serve the art in the new normal ahead.

Wednesday, October 13, 2021
12:15 PM - 1:15 PM (EDT)
Arts & Cultural
Organization Type (dont use)
Arts & Cultural Organizations
Job Type
Accounting, Administrative Assistant, Board, Business Office, CFO, Database Admin / IS, Development / Advancement, Executive, Grants, HR / CSR, IT, Membership, Visitor Services
Solution Focus
Fundraising, Marketing, Ticketing
Knowledge Level
Beginner, Intermediate