Learning from the London Marathon in Lockdown
A case study from London Marathon Events during the pandemic. Learnings, insights and impact from cancellations, embracing virtual events and why we are going hybrid (in-person and remote) in future.

Analysing demographic, fundraising and finisher data from the virtual Virgin Money London Marathon which has been awarded the Guinness World Records title for most users to run a remote marathon in 24 hours.

If possible, we will also share some very initial insights from the first ever hybrid Virgin Money London Marathon taking place on Sunday October 3 2021.
Organization Type
Nonprofit Organizations
Fundraising & Marketing
Solution Focus
Fundraising, Peer-to-Peer Fundraising
Knowledge Level
Intermediate: 1-3 years of experience with the topic/product; comfortable with basic functions; looking to dive deeper