Sparking Joy with Campaigns, Funds and Appeals
Does your marketing code structure spark joy? In this session, we will explore how to assess, redesign, and remap campaigns, funds, and appeals for best practice and for maximum efficiency. We'll explore how a well-designed marketing code structure can facilitate optimum reporting, segmentation, forecasting, and gift tracking. We'll take a fun, goal-oriented approach based on the popular tidying advice of organizer Marie Kondo: 1. Commit; 2. Imagine the ideal; 3. Discard what's not needed; 4. Organize by category; 5. Follow the right order; 6. Ask if it sparks joy.
Organization Type (dont use)
Arts & Cultural Organizations, Faith Communities, Healthcare Organizations, Higher Education Institutions, K-12 Schools, Nonprofit Organizations
Business Office, Database Admin / IS, Development / Advancement, Membership
Direct Marketing, Fund Accounting, Fundraising, Performance Analysis and Benchmarking
Blackbaud Raiser′s Edge NXT®, Raiser′s Edge®