This session is for anyone that uses their institution's database—yes, anyone! We'll share our tip and tricks for creating a culture in your institution that values your database as your system of record. Using examples from our own institution, such as bringing a new department into the fold using Blackbaud Altru and building out our integration with Mailchimp through Omatic, you'll learn the benefits of focusing on the big picture goal. While we will reference our specific solutions, the method we use is universal across platforms.