Data analysis can be complicated. It can be daunting and we often shy away from really understanding the numbers. It doesn’t need to be complicated and all fundraisers should know what’s driving their income up or down. Susie will take you through the three numbers you really need to know and Tom will share some practical example of how Bible Society have applied this knowledge to their fundraising strategy. By the end of the session you will understand the drivers of income and have practical ideas to take away and apply to your own organisation.