Senior Manager, Vertical Marketing
As the senior manager of vertical marketing for Blackbaud Healthcare and Foundations Solutions, Alison is accountable for leading the strategic management and execution of the team’s go-to-market strategy across the US healthcare and foundations markets. During her 15+ years at Blackbaud, she has held multiple leadership roles in key strategic areas of Blackbaud’s business. Alison served as a senior manager on the Higher Education Solutions team, managed the CRM Portfolio Product Marketing team for Blackbaud’s Enterprise Business Unit, and served as solutions engineer and principal consultant, a role in which she worked with international and North American customers to successfully implement Blackbaud solutions. Prior to joining Blackbaud, she served as the director of information systems for the Detroit Symphony Orchestra, overseeing technology initiatives spanning fundraising, ticketing, and marketing systems.