VP, Head of Data Intelligence
Carrie Cobb is an accomplished innovator and change-agent capable of translating multifaceted data and analytics products into successful business initiatives and consumer experiences. She holds over 15 years of experience in developing data-driven analytic solutions, with the goal of leveraging advanced analytic methodologies and artificial intelligence to create easy to execute strategies for the social good community. As the Vice President and Head of Data Intelligence, Carrie lead the Data Intelligence Center of Excellence, and is responsible for the Blackbaud data strategy, vertical focused product innovation, data science and informatics disciplines, and data stewardship and ethics. When you combine data science with the social good community, the results can be remarkable. Data science capabilities powered by consumer, social, attitudinal, and philanthropic trends result in analytics-driven insights and prescribed actions to create awareness and enable effective supporter relationships. Fundraisers have relied on Carrie’s unique experience to help increase revenue year-over-year, build a loyal and active donor base, and improve program performance across all channels and focus areas. Significant data science accomplishments include conceptualizing, developing, and launching industry leading predictive analytics capabilities including the ProspectPoint, Principal Giving Solution, Target Analytics Affluence, Fundraising Essentials, and the Top Prospect Solution. Carrie holds a BS in Applied Mathematics from Coastal Carolina University and a MS in Strategic Management from Indiana Wesleyan University. She also serves on the Governmental Affairs Committee for the Nonprofit Alliance, co-chairs of the Advisory Council on Methodology for the Giving USA Foundation, serves as Madison Institute Faculty Member for the Association of Healthcare Philanthropy (University of Wisconsin, Madison), and is a board member with the Palmetto Military Support Group.