The University of Nebraska Foundation is at the end of a three year digital engagement initiative focused on implementing tools to enhance digital engagement capabilities across the university system. This initiative has allowed for smoother data sharing, improved communication possibilities, and increased the ability to engage with university constituents. This project extends integration for BBCRM to email, events, crowdfunding, and texting programs. It also includes a new simple query tool customization. Learn best-practice strategies to apply to your organization.