Get Creative with Digital Media and Augmented Reality: Case Study of Hemisfair's Augmented Reality Tree Donor Recognition App
Hemisfair’s tree rescue and tree-planting campaigns needed an innovative and compelling way to recognize tree donors and their tributes. The aesthetic and safety considerations at Hemisfair made excessive physical signage prohibitive - donor recognition signs in front of every tree would create a cluttered environment and a tripping hazard. To recognize the outpouring of community support, we had to get creative. So, we used digital media and augmented reality. Join this session to learn how Hemisfair integrated alternative strategies for donor recognition.