As budgets for fiscal year 2021 were looking grim and our fundraising events taking major hits, we knew we needed to do something and different and decided to create a brand new event. That's when, Icecycle, an outdoor spinning event was launched. Set to be on ice during winter - and pandemic - in Buffalo, NY, we moved forward with a full plate of uncertainties (masks, lockdowns, etc.). Amazingly that first year we raised 0,000 with 400+ spinners. We just had our third event and raised over 0,000. Learn how we faced these challenges, pivoted toward creative and change, and as a result, succeeded in bringing a new, successful event to our portfolio!