Blackbaud's new Optimized Donation Form will soon be available for RENXT, Altru and BBCRM customers. In this session we'll take a deeper dive into the form, discuss some of the best practices built into the form design and talk about how this form uses data and A/B testing to optimize for larger average gift amounts and a higher conversion rate and provide the best experience to your donors.  We'll also hear from an early adopter on how they're using this form within their overall donation strategy!