Social media plays a critical role in raising awareness and donations; JustGiving leverages this by specifically encouraging social sharing to broaden campaign reach. Our studies show that sharing on platforms such as Facebook or Twitter can boost fundraising by generating up to five new donations per share, valued at an average of each. To achieve success, nonprofits should simplify sharing processes, highlight the impact of sharing, and develop captivating content for supporters to disseminate. Join this session to learn how to utilize platforms like JustGiving to maximize your fundraising potential.