Text messaging is a high-engagement and direct-conversion channel for nonprofits. What effect, though, does text messaging have on giving via other channels? Rick Ericson of Holt International, and Mike Snusz of Tatango, review the data and show how texting directly engages donors and positively influences giving via email and other online channels . Additionally, learn how to launch a texting program and/or create a high-performing texting campaign for year-end giving.