In 2020, the advancement staff at University School introduced an ambitious plan to raise $130 million over the next six years to fund extensive capital improvements to their campus. Wanting to apply a relationship-based approach to fundraising, the team leveraged custom predictive modeling to understand the “why” behind their constituents’ giving. In this session, Director of Research and Advancement Information Systems Vicky Wong will share how incorporating predictive insights into their strategic plan helped them to secure over $150,000 in upgraded giving for their annual fund.