What Would Your Donor Do, Online? Donor Research Outcomes for Online Donation Forms
How does a donor decide which organizations to give towards? What do they expect from your website and donation form to help them make their first gift? What may cause a donor to start a donation and then stop? Get the answers to these questions and more as we share research findings from a Blackbaud research study focused on how donors use your donation page to donate. Learn what you should be doing on your donation form to build donor trust and increase engagement.