Everyone knows that wealth research can help with major gift fundraising. But did you know wealth research data can be used to improve your direct mail and digital fundraising? In this practical, data-driven session Nic Prenger and Andrew Menke will share how one nonprofit used data from predictive analytics from Blackbaud to boost their annual appeal by more than million a year. Attendees will learn how to use wealth research data to increase donations on their next fundraising appeal. Nic and Andrew will also share data on how much you can realistically increase a donor’s giving from one year to the next and unveil their latest research into which donor group is most likely to increase their giving.