Deep Dive Into Acquisition Campaigns
Digital acquisition campaigns might be the missing ingredient in your acquisition strategy. By bringing new contacts into your nonprofit through downloads and lead magnets, you can create a pipeline of new potential donors. Join Doing Good Digital for a live guide on what a successful acquisition campaign looks like and answer the question: what happens when we get them on our list? This session is applicable to all sectors. For our healthcare attendees, we will also touch briefly on strategies to turn patients into donors, in addition to other strategies that can be used and are successful in healthcare. Key highlights you will take away from this session: Identifying your target audience Acquiring new contacts through lead magnets and downloads that relate to your cause A/B testing to improve your campaign Creating unique welcome series’ and journeys that engage and convert Acquiring new donors from patient lists or other client Reporting on your successes to your senior leadership With decades of digital fundraising experience, Doing Good Digital can answer all of your questions in this webinar relating to acquisition campaigns and more.