Learning your ABCs: How JustGiving Improves Through Experimentation
Tuesday, October 24, 2023, 1:15 PM - 2:00 PM
Introducing the core concepts of AB testing to optimize your website and drive higher levels of engagement with your cause. Focusing on JustGiving as a case study, we'll discuss the benefits of AB testing and explore several tests that resulted in a financial up-side for our customers - including innovations such as the "popup checkout". Develop your understanding of AB testing and how you could put it into practice tomorrow - improving user experience and benefitting your organization.
1808244
Location Name
707/709/711
Track
Tech Innovation
Breakout Session
Products
JustGiving from Blackbaud