Join Carl Young, BA, HND, MFIA, FFIA, CFRE, as he shines a light on the best practice fundraising traits of the holy trinity of fundraising: Regular Giving, Major Giving, and Gifts in Will. Over the past few decades, these practices have evolved significantly, and Carl will uncover the lessons learned from 25 years of fundraising experience, highlighting the challenges faced on the coal face. He will discuss the pitfalls and assumptions to avoid, as well as provide tips and tactics on effectively managing internal stakeholders, empowering staff, and removing barriers that hinder successful solicitations.