Fireside chat with WWF Australia In this wide-ranging and deeply thought-provoking session Blackbaud’s President & GM Kevin Sher will sit down with Alex Struthers from WWF Australia. Alex has recently been promoted to “Chief Experience Officer” – a role that brings together marketing, campaigning, fundraising, digital and data into a cohesive team with a clear vision to improve all stakeholder experiences at all touch points and drive WWF fundraising and brand engagement for years to come. Using a Q&A format with audience participation, Alex will explore: The process, approach and strategy leading WWF to create the Chief Experience Officer role. How WWF are using multiple models (deep listening, market drivers, innovation, lifecycle and driver tree models) to inform their org strategy and operational plan design Key objectives and measurements of success, both short and long term What down and upstream changes are needed to execute on the Experience vision, including: Data management and approaches Insights and reporting Journeys The impact on people, talent, and change management Risk factors and how to evaluate them. How to get started and audit your organisation for readiness. Many if not all charities are facing similar market conditions to those WWF face and are considering ways of adapting. This session will leave you with a smorgasbord of ideas to evaluate.