As digital technology continues to shape the landscape of philanthropy, understanding the dynamics of online giving has become imperative for success. This presentation will shed light on the intricacies of online giving through the lens of performance benchmarks, providing you with a comparative analysis to enhance your fundraising strategies. We will explore online giving trends, drawing insights from a diverse range of nonprofits across sectors and sizes. By examining donation conversion rates, average gift size, donor retention, and engagement metrics, we unravel the underlying patterns and provide recommendations to improve online fundraising campaigns. Ultimately, we want to equip you with the knowledge and tools necessary to navigate the evolving landscape of online giving successfully. By leveraging performance benchmarks, we’ll show you how you can unlock new avenues for growth, engagement, and impact in the digital age.