Donor behaviors are changing. Fundraising as a profession is at a crossroads.  There is increasing competition for philanthropic dollars. How does a leader in this environment stay focused on the guiding star and lead key stakeholders through the chaos? The answers:
 

• A data-driven fundraising assessment
• Understanding the broader context using benchmarking
• Identifying the key stakeholders
• Compelling storytelling and change management

Through the specific example of University of North Georgia’s challenges and successes, attendees will learn how Blackbaud’s predictive insights serve as a light in the storm. Attendees will be able to assess:
 

Challenges in the fundraising environment
        a. Competing values
        b. Changing donor behavior - Benchmarking Trends
        c. Staffing and budget challenges
How to assess your organization’s specific situation within a broader context
        a. What hand have you been dealt at your organization?
        b. What are the unique challenges/opportunities?
        c. How to message to key stakeholders – Managing up
 
Attendees will leave this session empowered to move into the future of fundraising on a foundation of data-driven insights.