During this session, we will describe Regions Hospital Foundation’s utilization of various Blackbaud analytics solutions and ResearchPoint™, along with how each data set flows in order to realize fundraising ROI. Whether you have the Grateful Patient Solution, ProspectPoint® predictive modeling, Affluence Insight™ predictive analytics and/or a ResearchPoint software subscription, we will go over how your organization can develop a process for managing all the data outside of and within Raiser’s Edge® and Blackbaud Raiser's Edge NXT®. 

We’ll discuss specific workflows the foundation has developed, and cover the data you can measure to calculate ROI as well as how to tweak the process over time as opportunities and challenges arise.