Simone Moran, Director of Annual and Leadership Giving at York University, will share takeaways and success stories from York’s extensive use of donorCentrics® benchmarking and dashboards to examine the less-scrutinized areas of their annual program. 

Attendees will hear of how they used benchmarking data to demonstrate strengths and weaknesses to leadership, identify donor segments in need of differentiated support, and illustrate the long-term value of annual giving programs.