Digital Pipeline Management: Harnessing Analytics and Automation for Mid-Level Donor Cultivation

In the world of nonprofit fundraising, there is a major emphasis on developing and cultivating major gifts, but what about the mid-level prospects? In this session, we'll first learn how to leverage Blackbaud's analytic tools like ProspectPoint® predictive modeling, Affluence Insight™, and WealthPoint® screenings to identify mid-level prospects. Then we will discuss digital and automated cultivation strategies targeting this pivotal and often untapped constituent group.
We'll share practical strategies for spotting and engaging potential donors who might not be on your major giving prospect list but can have hidden potential with the right engagement. Expect to dive into digital fundraising tactics, learn how to use automation to connect with these donors, and build rapport digitally by using tailored communications based on proven data science.
This overall approach aims to enhance your major giving pipeline development and lay down a solid foundation for nurturing mid-level donors, guiding them smoothly toward becoming major contributors while learning to maximize the resources you have and setting the foundation up for success.

Blackbaud Luminate Online, Blackbaud Raiser’s Edge NXT, Gifts Insights and Prospect Research
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