Blackbaud's new Optimized Donation Form is available for Blackbaud Raiser's Edge NXT®, Blackbaud Altru®, and Blackbaud CRM™ customers. In this session we'll take a deeper dive into the form, discuss some of the best practices built into the form design, and talk about how this form uses data and A/B testing to optimize for larger average gift amounts and a higher conversion rate—providing the best experience to your donors.