In today’s fundraising environment, all organizations must be ready for their moment. If you find your organization or your mission in the spotlight with new donors rising up to provide support, you’ll need a strategic approach to online fundraising and advocacy that allows you to seize the moment and turn those donors into long-term supporters.

Join Rebecca Sparenburg from the Humane Society of the United States to learn how one of the nation’s largest online giving programs has learned from their moments and transformed their approach to fundraising and advocacy. We’ll also share insights from Blackbaud’s donorCentrics Collaborative Benchmarking service that helped the Humane Society track their key fundraising metrics and examine the amazing impact of their emphasis on sustainer giving.