Explore the transformative power of AI as it has the "Amazon Effect" on traditional prospect research. Uncover the parallels between Amazon's disruption of the traditional brick-and-mortar business model and how AI, through tools like Blackbaud’s Prospect Insights, can simplify prospect identification for your organization. Learn to transition from reactive to data-driven research, utilizing donor modeling to prioritize efforts then showcase your impact on your team’s fundraising outcomes. Join us as we discuss the real-life application of Prospect Insights with Blackbaud Raiser's Edge NXT® to explore how AI isn't exclusive to big companies—it's a powerful tool accessible at your fingertips, revolutionizing prospect development strategies.