The University of Manitoba Donor Relations department has undergone a major transformation in the past 3 years. Becoming a data driven organization required a significant shift in culture, fundamental values, and expectations from the business.

Executive sponsorship and buy in from the business stakeholders was essential in the implementation of this huge initiative. This presentation will discuss the roadmap taken to achieve this in a short period of time. From the initial sponsorship at the executive level to the redefining of roles and responsibilities throughout the units. Advancement Services changed from a service driven department to an IT solutions provider. Enabling the business to quickly change the relationship they had with data and the ability to access it.