Krista Matia (pronounced Ma-Tee-Ah) has over 10 years of fundraising and marketing experience in both the non-profit and for-profit worlds.

Prior to joining Blackbaud, Krista was a Blackbaud client! She managed the annual fund and database operations for a regional food bank. She led digital fundraising strategy, managed a $1M direct mail program, developed individual and corporate major donor relationships, and managed the organization’s Raiser’s Edge NXT including multiple modules and plug-ins. She has experience in recurring donor programs, leadership giving societies, and coordinated donor acquisition events. She also oversaw marketing communications and events, with an annual fundraising goal of $3 million.

She has Raiser’s Edge NXT expertise in online fundraising including giving days, event management, recurring gifts programs, and data management. She led an award-winning annual virtual Turkey Drive campaign that she presented at BBCON 2018 called “Here Turkey, Turkey: Capturing more Revenue with Digital”.

To give back to her community, Krista serves on the Elmira College alumni board. She previously served as board member and fundraising chair for the Fund for Women of the Southern Tier and the President of the Association of Fundraising Professionals Finger Lakes Chapter.

Krista holds a Bachelor of Science in Business Administration with specializations in Marketing, Management, Economics, and Managerial Accounting from Elmira College. She graduated magna cum laude and was a member of Omnicron Delta Kappa and a Trustee Scholar.  

Krista is based in the Finger Lakes Region of Upstate New York.