Shelley began her fundraising career in annual giving and ultimately became the director of foundation and corporate relations at Salem Academy and College. She was also a driving force behind the implementation and development of a prospect management system in Raiser’s Edge. In 2015, Shelley’s passion for pairing technology with best practices brought her to Blackbaud where she could help non-profits across the world increase their impact. As a Blackbaud University instructor, she educated users on Blackbaud software and facilitated organizational best practice workshops. Since 2019, Shelley supports organizations to increase their fundraising efficiency using data-driven research and analytics as a strategic consultant. She frequently presents webinars and sessions at bbcon on analytics, Blackbaud Raiser’s Edge NXT, ResearchPoint, Prospect Insights, and Prospect Insights Pro. Shelley is a Certified Fundraising Executive (CFRE) and member of the Association for Fundraising Professionals (AFP). Shelley lives in Charlotte, North Carolina, USA, with her husband and two-year old son.