Christina is a Web Developer II, Analytics Lead at TrueSense Marketing. In her role at TrueSense, she is responsible for the development of much of the technical aspects of digital marketing, including developing emails, donation forms, landing pages, and more. In addition to that, she leads the configuration and implementation of Google Analytics, Google Tag Manager, as well as other digital media pixels, codes and optimizations. To stay at the forefront of emerging technology and new government regulations, she has built new ways to optimize digital media campaigns using the Server-Side Tag Manager and conversion APIs. At TrueSense she works with a wide range of non-profits, including Animal Care, Children’s Hospitals, Food Banks, Rescue Missions, Hospitals, The Salvation Army and more.  She has a master’s degree from Carnegie Mellon University and has received multiple certifications for Google Analytics, Google Tag Manager, various coding languages, and more.