Sally is passionate about empowering nonprofits to own their solutions from top to bottom. Before founding Raise HECK with Charlotte Kresse, she was a senior member of the Customer Success team at Blackbaud. Sally managed a portfolio of the largest mission-driven nonprofits to help them achieve and exceed their goals. She is a recognized subject matter expert in sustained giving, email deliverability, and online advocacy. Sally spent seven years at the at the Human Rights Campaign in the organizing department, where she led their digital advocacy efforts to support equality for LGBTQ people. She lived through the literal digital transformation of the organization as it adopted its very first cloud-based system for online advocacy and fundraising.