Rebecca is a passionate cause marketer with a proven track record of helping organizations transform their digital programs. As the Vice President of Digital Marketing for the Humane Society of the United States, she leads a high-functioning, data-driven team that has increased online revenue by 65% and helped position the organization’s policy and program teams to achieve hundreds of legal and legislative victories for animals.

In 2022, Rebecca partnered with the Humane Society International team on the award-winning animated mockumentary Save Ralph, which raised international awareness about animal testing for cosmetics. The video garnered 600 million posts and views on TikTok and collected over 4 million signatures. It also won two Webby Awards: the People's Voice Award and a win in the Public Service & Activism.