Mid-level donor prospects are an often poorly defined ignored transitional donor prospect group. With ever-expanding donor prospect databases, these donors appear to be giving lower than the threshold to justify warm personalized human interaction but are giving more than the masses we target for lukewarm, generalized content in direct mail. And yet, based on their giving levels they are better prospects for future major giving than our direct mail group. How do we identify the most promising prospects of this large group? How do we achieve that "balance" of personalized communication without taxing our limited human resources? We'll guide you through segmenting these donor prospects using predictive modeling scores, review what resources may already be in your budget that could be mobilized and discuss strategies for pipeline development.