Outliers: Using Data to Go Beyond the Average

We have a wealth of data at our fingertips to benchmark organizational performance, track the health of the sector, and even pinpoint the preferences of select donor groups. The question becomes: what can I do with this data to set my organization apart from the crowd? Kate Averett Anderson, Research and Publications Lead for the Blackbaud Institute, will share a data-informed snapshot of the sector, highlighting the trends you should look to when planning your next fundraising campaign. Bringing this data to life will be creative fundraisers who have set themselves apart from the crowd to outperform the averages. This is a product agnostic session for organizations at any stage of data-savvy!
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Sector Leadership & Trends